Agency or web developer? What is right for you depending on your business
If you're thinking of having your first website or renewing one that no longer represents you, you've probably asked yourself this question:
Is it better to hire an agency or a freelance web developer?
And if you don't know anything about web design or development, it's normal to feel a little lost. In this article, we're going to help you understand the differences, benefits, and what's right for you depending on your type of business.
What does it mean to create a website today?
La creation of a web page it's not just putting your logo and schedules on the internet. A good website is like a digital branch: it transmits who you are, what you offer, and it can help you get more customers.
Nowadays, having a professional website can make the difference between a brand that generates trust and one that loses opportunities.
To have such a website, there are two common paths:
- Hire a web design agency
- Hire a freelance web developer
Option 1: Hire a web design agency
Una web design agency is a team that is professionally dedicated to creating web pages from scratch. It's not just about design: they also think about strategy, content, Google positioning (SEO), performance, security, and much more.
Advantages:
- All in one: you don't need to look for a designer, a programmer and someone who understands marketing separately. An agency does everything together.
- Strategic support: they don't just give you a beautiful website, they help you think about how that website can make your business grow.
- Custom web designs: they adapt to your brand, your objectives and the audience you want to attract.
- Support and continuity: a good agency accompanies you even after launching the website. You can count on them for updates, improvements or maintenance.
Disadvantages:
- Higher initial cost: having a team working for you, the price may be higher than that of a freelancer. But you also get a more complete job.
- More structured process: Agencies usually have defined stages (brief, design, development, review...), which guarantees quality but can take a little longer compared to improvised solutions.
In reality, this does not mean that we are not flexible. At HeyMate! we understand that many clients need to adapt as they go, so our approach is close, transparent and oriented to real results.
Option 2: Hire a freelance web developer
Un freelance web developer is a person who works independently. It can help you create a website, either from scratch or with ready-made templates.
Advantages:
- More affordable price: if you have a very limited budget, it may be a viable option.
- Direct deal: You talk to only one person throughout the process.
- Ideal for small projects: if you need something basic, fast and without too many twists, it can work.
Disadvantages:
- Limitations on the scope: Many freelancers specialize in only one part of the process (for example, development but not design, or design but not SEO).
- Dependency on a single person: If that person is not available, gets sick or changes your career, you may be left without support.
- There isn't always a strategy behind it: many times, the web is done without thinking about business, conversion or positioning.
What should you consider before deciding?
Here are some questions that can help you choose:
- Is your website going to be key to attracting customers or just something informative?
- Do you have time to be on top of the project or do you prefer to have it managed for you?
- Do you want something personalized or is something basic enough for you?
- What budget can you allocate to this project?
- Do you need support or maintenance after the release?
Conclusion
If you are looking for a professional website that helps you position yourself, build trust and attract customers, the most recommended thing is to hire a web design agency that can guide you through the entire process. If your project is small and you only need something functional, a freelance web developer may be enough.
In Hey Mate! we specialize in website design with Webflow, combining strategic design, speed, SEO positioning and user experience. We don't just create sites, we help your business grow online.
Do you want us to talk about your project? Contact us and we guide you without obligation.
