How much does a Webflow website cost in 2026 (real prices and what's included)
One of the first questions any company asks before redesigning its website is:
How much should it really cost?
And the short answer is: it depends.
The real answer is: it depends on what you're paying for.
Because two websites can cost the same and be completely different in terms of results.
This article is not a generic estimate. It is a real guide based on past projects, proposals and market budgets that we have made and received, to understand:
- What influences the price
- How much does an agency actually charge
- What does each range include
- and how to know if a budget is expensive or a dangerous bargain
Average price of a website developed on Webflow
Real prices in the market are usually grouped as follows:
· Simple landing: 1,000 — 2,000€
· Basic corporate website: 2,000 — 5,000€
· Strategic professional website: 5,000 — 12,000€
· Complex project/SaaS/product: 12,000 — 35,000€
These prices are taking into account that whoever carries out the project designs, develops and optimizes the web.
If you see something far below those ranges, key pieces are probably missing.
What determines the real price of a website
Cost is not defined by the platform. It is defined by scope.
Factors that completely change the budget:
Previous strategy
A website without a strategy can be cheaper but it can also be useless.
It includes:
- user and company research
- information architecture
- conversion structure
- message definition
This is what separates an exclusively visual website from a website that converts.
You can see how we evaluate this in how to choose a web agency correctly.
UX/UI design
It's not the same thing:
- adapt a template
- design layouts from scratch
- design complete experiences
The more personalized the interface, the higher the cost and the greater the chances of it working.
Development
Some projects only require layout.
Others need:
- Dynamic CMS
- Integrations
- Automations
- Conditional logic
- Advanced animations
Each layer adds complexity.
This is how we work this phase on real projects of professional Webflow development
contends
Many companies don't consider it, but it's critical.
It can include:
- UX drafting
- conversion copy
- On-page SEO
- semantic structure
Content is what turns visitors into business. A website without a clear message doesn't work even if they have a spectacular design.
This directly impacts SEO performance, as we explained in our SEO optimization service
Webflow costs that don't depend on the agency
In addition to development, there is the cost of the platform.
Approximate ranges:
- hosting: ~14—18 €/month
- CMS: ~23—29 €/month
- ecommerce: from ~29-42 €/month
This includes:
- hosting
- CDN
- security
- basic technical maintenance
That is to say: you don't need to pay for a separate server.
What a professional website should include (real checklist)
If a budget doesn't mention these points, ask.
A website designed for performance usually includes:
- objective-based page architecture
- strategic navigation structure
- hierarchy of messages
- Defined CTAs
- speed optimization
- Technical SEO base
- Conversion strategy
- real responsive design (not automatic)
- analytics tracking
- pre-launch testing
They are not extras. They are minimal.
If you want to see what happens when this is missing, see the cost of not having an optimized website
Freelancer vs agency: real price difference
It's not just a question of fee. It's a matter of structure.
Freelancer
- more economical
- fast execution
- limited range
- It depends on a single person
Agency
- higher investment
- multidisciplinary team
- defined processes
- Strategy included
Neither option is better by default.
The correct one depends on the objective of the project.
If you're evaluating this now, this guide helps you: How to choose the right agency
Warning signs in cheap budgets
If you see any of these points, check:
- There is no strategic phase
- SEO is not mentioned
- page structure is not defined
- We don't talk about metrics
- the timeline is “very fast”
- the approach is only visual
A website can be cheap to build and very expensive to correct later.
How to know how much you should invest
Simple rule:
The budget should be proportional to the expected impact of the site.
Questions that help estimate it:
- Is the web your main acquisition channel?
- How much is a customer worth to your business?
- How many customers should the website generate to pay for itself?
If a website can generate you 100K a year, investing 2K is probably not strategic.
Conclusion
The price of a website is not a number. It's a business decision.
You're not paying for pages.
You're investing in:
- positioning
- converting
- brand perception
- demand generation
The websites that work are not the most expensive.
They are the best thought out.
If you are considering redoing your website and want to understand what rank your project would have, you can ask for an indicative estimate. We analyze your case and give you a realistic range according to objectives and scope.
