The ultimate Webflow SEO checklist for 2025

SEO checklist before publishing

1. Site structure and URL optimization

• Usa SEO-friendly URLs (short, descriptive and with relevant keywords for searches in Spain). You can configure them in Page Settings in Webflow.
• Keep URLs stable (avoid frequent changes). If you need to modify any, set up a 301 redirect.
• ‍Delete unnecessary subfolders and make sure that the URLs are clean and logical.
• Activate the autogenerated sitemap in Webflow: Site Settings → SEO → Generate Sitemap.
• Configure Breadcrumbs (breadcrumb navigation) to improve usability and SEO. You can do this with Webflow CMS or custom code.

2. On-page SEO optimization

• Include the main keywords in:
  • ‍Page titles (H1). Use Webflow's SEO settings on each page.‍
  • Meta descriptions. Write compelling descriptions of less than 160 characters.‍
  • First 100 words of the content. Make sure that the main keyword appears at the beginning.‍
  • Alternative image texts (alt text). Add optimized descriptions in Image Settings in Webflow.‍
  • URLs. Keep the short and legible slugs.
• Write eye-catching meta titles (less than 60 characters) and uses SERP preview tools to check their impact.
• Structure the headings correctly (H1 → H2 → H3...). There should only be one H1 per page.
• Implement structured data (Schema Markup) to improve visibility on Google. You can add custom code in Webflow.

3. Image and multimedia optimization

• ‍Compress images In format WebP to reduce load times (you can use TinyPNG or the integrated Webflow tool).
• Activate the deferred loading (lazy loading) for images and videos in Webflow settings.
• Add alternative texts (alt text) descriptive to all images to improve accessibility and SEO.
• Avoid images that are too large to slow down the web. Please check their sizes before uploading them.

4. Technical SEO Setup

• ‍Enable HTTPS (Webflow offers free SSL.) Check that your website uses HTTPS in the site settings.
• Usa canonical labels to avoid duplicate content issues. You can configure them in Webflow Page Settings.
• Configure 301 redirects for any old URL that has changed.
• ‍Avoid orphan pages (no internal links pointing to them). Use Webflow CMS to review the link structure.
• Check and Fix broken links with tools such as Screaming Frog or Ahrefs.

5. Mobile and performance optimization

• Make sure that your website is 100% responsive on all devices. Check it out with the Google Mobile Optimization Test.
• Optimizes for Core Web Vitals:
  • ‍Largest Contentful Paint (LCP) <2.5s (try it with Google PageSpeed Insights).‍
  • First Input Delay (FID) <100ms (use it in Chrome DevTools).‍
  • Cumulative Layout Shift (CLS) <0.1 (correctly defines dimensions of images and fonts).
• minimise Custom JavaScript and heavy animations (reduces the use of Lottie animations and third-party scripts).
• Enable the minification of CSS and JS in Webflow: Site Settings → Hosting.

‍

SEO checklist after publishing

6. Indexing and sending to search engines

• Send the sitemap.xml unto Google Search Console: GSC → Sitemaps → Send URL.
• Use the URL Inspection tool in GSC to request the indexing of key pages.
• Verify that robots.txt is properly configured in Webflow.
• Configure and check Google Analytics 4 (GA4). Connect it with Google Tag Manager.

7. Internal linking and navigation strategy

• Add internal links to strategic pages to improve user experience and SEO authority.
• Usa descriptive anchor texts (avoid generics such as “click here”).
• Avoid excessive use of Nofollow on internal links (use it only when necessary for external links).

8. Link building and off-page SEO strategies

• ‍Register your site in Google Business Profile if your business has a local presence in Spain.
• Share your content on social networks and industry blogs to generate referral traffic.
• Construye quality backlinks through guest posting and strategic collaborations.

9. Ongoing SEO monitoring and maintenance

• Check regularly Google Search Console to detect crawling and indexing errors.
• Monitor positioning with tools such as Ahrefs, Semrush, or Moz.
• Check the charging speed with Google PageSpeed Insights and GTmetrix.
• Keep your content up to date: Renew old posts and optimizes landing pages.

‍

Conclusion

Following this checklist ensures that your Webflow website is fully optimized for SEO, performance and user experience. Whether you're launching a new site or improving an existing one, these steps will help you: maximize your visibility on Google Spain.

If you need us to improve performance and visibility or review your website contact us for a free audit.