Webflow SEO best practices: A Complete guide to technical optimization and site performance

1. Optimize the structure of your website

A well-organized structure improves the user experience and makes it easier for search engines to efficiently crawl and index your content.

• Define a clear hierarchy with categories and subcategories.
• Use internal links to connect relevant pages and improve navigation.
• Design an intuitive and accessible navigation menu.
• Each page should have only one H1 and, in general, only one H2, located at the top of the page.
• Usa H3 and lower levels to better organize information. Avoid header tags if the content doesn't provide SEO value.

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2. Set up custom meta titles and descriptions

Each page of your website must have a unique and attractive meta title and meta description, since they are essential for SEO and directly affect the click through rate (CTR).

• Make sure that the titles are eye-catching and include main keywords.
• Keep the titles below the 60 characters and the meta descriptions below the 160 characters.
• Conduct a keyword study to include relevant terms and improve visibility in searches.

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3. Improve the loading speed of your website

Load speed is a key factor for SEO and user experience. To improve it in Webflow:

• Use the native tool of image compression before publishing them.
• Activate the deferred loading (lazy loading) for all images and videos, except for the hero section.
• Reduce the use of custom code and external scripts that slow down the page.
• Make sure that external scripts use attributes “async” or “defer” so as not to block the load.
• Add alternative text (alt text) to images to improve accessibility and SEO.

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4. Implement structured data markup

Using structured data allows Google to better understand your content and can generate rich results in the SERPs.

• Implement schemes of Frequently Asked Questions (FAQ), Breadcrumbs, Articles, Products and Reviews as appropriate.
• Use the custom code integration in Webflow to add Markup scheme.
• Validate the markup with tools such as Google Rich Results Test.

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5. Generate and submit an XML sitemap to Google

Webflow automatically generates a sitemap.xml. Make sure to:

• Activate it and verify that it is properly configured.
• Send it to Google Search Console to improve the indexing of your pages.

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6. Activate an SSL certificate for greater security

Webflow offers free SSL certificates. Keep your website low https:// not only does it protect user data, but it also improves your SEO.

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7. Configure 301 redirects to avoid 404 errors

301 redirects are essential when making changes to your website structure for avoid broken links and loss of SEO authority.

• Go to Webflow Setup > Hosting > 301 Redirects and set up appropriate redirections.

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8. Other Key Optimization Factors

• Configure the canonical tag to avoid duplicate content issues.
• Define location and language in the configuration of the project to better orient your website to the Spanish market.
• Upload a favicon and webclip to reinforce the visual identity of your brand.
• Avoid Google Fonts if possible, as they can slow down the load.
• Analyze performance with Google PageSpeed Insights to detect improvements.

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Useful tools

• Google PageSpeed Insights (to measure charging speed)
• Google Lighthouse (SEO and performance audit)
• Google Search Console (for indexing and errors)
• Google Keyword Planner (for keyword research)
• Validator Schema (for verifying structured data)

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Conclusion

Implementing these technical SEO practices in Webflow will improve the performance of your website, making it easier to index and position it in Google. Continuous optimization is key to achieving greater visibility and sustainable organic growth.

Ready to take your website to the next level? Discover our services of SEO optimization in Webflow and let our team of experts take care of improving your positioning and web performance.

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