Webflow vs WordPress: ¿cuál conviene para una empresa en España?

WordPress is still the most used CMS in the world, but in recent years Webflow has become a very solid alternative for companies looking for more than “having a website”.

In this article, we analyze Webflow vs WordPress from a business and contextualized point of view in Spain, leaving aside generic comparisons and focusing on real results.

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Webflow vs WordPress: Key Business-Level Differences

Before digging deeper, it's important to understand how each platform behaves when the web is a business tool, not a simple showcase.

WordPress in companies

Advantages

• Huge ecosystem of plugins
• High flexibility
• Large number of developers available

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Limitations

• Constant reliance on plugins for SEO, security and performance
• Increased technical maintenance
• Risk of conflicts between plugins
• Highly variable performance depending on how the web is developed

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In many cases, corporate websites on WordPress end up being complex to maintain and difficult to scale without technical problems.

Webflow in companies

Advantages

• Optimized hosting included
• Excellent performance and stability
• Strong basic technical SEO
• Full control of the design without relying on plugins
• Lower long-term maintenance

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Limitations

• Requires specialized equipment
• Not ideal for projects with an extremely complex backend

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More and more SMEs and companies are opting for Webflow precisely because of this combination of performance, control and operational simplicity.

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If you want to go deeper into this point, you can read: 10 advantages of Webflow for companies and why SMEs choose this platform

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SEO: Webflow vs WordPress in the Spanish market

SEO remains one of the decisive factors for any company in Spain that depends on digital recruitment.

WordPress and SEO

WordPress can rank well, but usually:

• Depends on SEO plugins
• Performance often degrades over time
• Websites are growing with technical debt
• Optimizing speed and structure requires constant adjustments

Webflow and SEO

Webflow stands out especially in:

• Clean HTML
• Precise control of SEO tags
• Excellent charging speed
• Lower technical friction for scaling content

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This makes it a very effective platform for companies looking for grow in an organic and sustained way.

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For a more in-depth analysis: Ultimate SEO Guide for Webflow in 2025

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Real example: a migration to Webflow with direct impact on leads

The difference between Webflow and WordPress is often seen more clearly in real projects.

A good example is the work we do with Bull Transport, a company in the logistics and transport sector. His previous site, although a small website, presented common problems on corporate websites: poor performance, difficulty scaling SEO and a user experience that was not oriented to conversion.

Tras migrate your website to Webflow, redesigning the structure and optimizing SEO and UX, the results were very clear:

• 150% increase in the number of leads in just two months
• More qualified leads, aligned with the company's real services
• Better charging speed
• Clearer messages and better defined calls to action
• A site ready to grow without relying on plugins or constant maintenance

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These types of improvements not only increase the volume of contacts, but also their quality, something key for service companies where every lead counts.

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Real Costs: What Many Companies Don't Consider

One of the most common mistakes when comparing Webflow and WordPress is to analyze only the Initial cost.

Common costs in WordPress

• Initial development
• Hosting
• Premium plugins
• Security
• Maintenance
• Technical Incident Resolution

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Over time, these costs often add up.

Costs in Webflow

• Somewhat larger initial investment
• Hosting included
• Lower maintenance
• Fewer technical issues

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In the long term, many companies find that Webflow works more efficient and predictable in terms of costs.

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To better understand this approach: How to calculate the real ROI of your website

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Maintenance and scalability

WordPress

• Frequent updates
• Risk of errors after each change
• Constant technical dependence

Webflow

• Managed infrastructure
• Content changes without breaking the web
• Scales very well for marketing and SEO

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For this reason, many companies decide migrate to Webflow when your website starts to limit its growth.

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Complete guide: How to migrate a website to Webflow without losing SEO

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Webflow or WordPress depending on the type of company?

Webflow is ideal if:

• The web is a key recruitment channel
• Are you looking for more qualified leads
• You want a fast, stable and scalable site
• You don't want to rely on constant maintenance

WordPress may be suitable if:

• You need very specific backend features
• You depend on specific plugins
• You have a strong internal technical team

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So, what's right for a company in Spain?

There is no single answer that is valid for all cases.
But if the goal is capture better leads, Position in Google and Frictionless climbing technique, Webflow is often the most efficient option for many companies in Spain today.

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If you are evaluating Webflow vs WordPress for your company, you can contact us here: https://www.heymate.es/contact